Singapore Airlines (SIA) and French crystalmaker Lalique have agreed to enter into a strategic partnership, in the course of which Singapore Airlines will exclusively carry selected inflight items co-branded with Lalique in its Suites and First Class cabins. The partnership is set to start with the launch of Singapore Airlines’ next batch of Airbus A380s, deliveries of which are due to begin in the second half of this year featuring all-new cabin products.
SIA and Lalique have signed a memorandum of understanding (MoU) to join forces on enhancing the travelling experience in SIA’s Suites and First Class cabins. The partnership between SIA and Lalique – which forms part of Switzerland-based Lalique Group (LLQ) and specialises in decorative crystal ware, interior decor, perfumes, jewellery, art and hospitality – combines both companies’ dedication to excellence.
The two partners intend to offer co-branded items such as amenity kits, toiletries, glassware, loungewear and beddings. Currently Singapore Airlines use Salvatore Ferragamo products in their amenity kits and toiletries.